Confidence is one of the greatest gifts we can give our tamariki. When kids believe in themselves, they’re more likely to try new things, speak up, solve problems, and bounce back when things get tough. One of the most powerful (and fun!) ways to build that confidence is through entrepreneurship.
Giving children the chance to start something of their own — no matter how small — shows them they are capable, creative, and full of potential. And the best part? You don’t need a big budget or fancy tools to get started.
Here are some simple, everyday ways to build confidence in tamariki through entrepreneurship:
1. Let Them Lead a Mini Project
Whether it’s selling baking at a market, making friendship bracelets, or creating a dog-walking flyer for the neighbourhood, let your child take the lead. You can offer support in the background, but let them make decisions — even if it means learning through mistakes. Taking ownership helps kids feel capable and proud of what they’ve achieved.
2. Encourage Their Ideas (Even the Wild Ones!)
Kids often come up with unexpected or unusual business ideas — and that’s a good thing! Try not to dismiss their creativity. Instead, ask questions like:
“That’s an interesting idea! How would that work?”
“What would you need to make that happen?”
“Who do you think would want to buy that?”
These questions show you value their thinking and give them the space to explore without judgment.
3. Celebrate the Process, Not Just the Outcome
Whether your tamaiti makes a sale or not, focus on what they learned and how brave they were to give it a go. Confidence grows when children feel safe to try, even if it doesn’t go perfectly. A simple “I’m proud of how you gave that a go!” goes a long way.
4. Give Them Real Responsibilities
Allow your child to help with small parts of your own business (if you have one) or involve them in family decision-making. Ask for their input on a flyer design, pricing an item at a garage sale, or even planning a family event. These moments help build their sense of value and contribution.
5. Use The DREAM Workbook
Tools like The DREAM Workbook are designed to guide tamariki step by step through setting up a business. It’s self-explanatory and fun, filled with activities that build business knowledge while also growing confidence in a natural, child-led way. As they work through each section — from brainstorming ideas to branding and budgeting — they begin to see themselves as someone who can create and succeed.
6. Model Confidence Yourself
Tamariki watch and learn from us. Talk openly about your own challenges, and show them how you work through things. Let them see that it’s okay to make mistakes, ask for help, or try again. Confidence isn’t about being perfect — it’s about being brave enough to keep going.
7. Create Opportunities for Them to Shine
Sign them up for kids markets, let them run a stall at a school event, or help them deliver flyers for their mini-business. These real-life experiences help tamariki grow socially, communicate with others, and feel proud of their efforts.
Final Thoughts
Entrepreneurship isn’t just about making money — it’s about building self-belief. When tamariki are trusted to lead, solve problems, and express their ideas, they naturally grow more confident.
The best thing we can do is say: “I believe in you. Let’s give it a go.” Because when kids are given the space to dream, create, and take action — they truly shine.
